Where to buy clearly canadian drinks

The company's growth was drawing the attention of investors, who boosted the share price almost six-fold by the end of The competition was heating up, however, and soon similar products were being marketed by giants like PepsiCo, Coca-Cola, Seagrams, and Perrier Group.

Clearly Canadian sent a letter to the latter firm in July demanding that it cease production of Ice Mountain, a similarly packaged drink. Perrier subsequently filed suit, which was met by a countersuit from Clearly Canadian. The dispute was later settled out of court. By mid, the fierce competition from rivals such as Coca-Cola's Fruitopia and other types of alternative beverages like bottled teas had begun to take its toll, and Clearly Canadian's revenues and high-flying stock price began to wither.

Nonetheless, Clearly Canadian was still the alternative beverage leader with an 18 percent share of the market, and it was continuing to focus on growth abroad. Deals were inked with companies in Poland and the Middle East and expansion was ongoing in Mexico, where distribution had commenced the previous fall through Natural Beverage of Tucson, Arizona. The United States remained the firm's major source of revenue, accounting for 90 percent of sales. The company was by now marketing seven different flavors and had added six-ounce bottles to its standard ounce size to help generate sales in hotel bars and restaurants.

At the start of , the company announced it was taking several measures to boost market share, including the creation of two new drinks: "Clearly Two," a 2-calorie diet variety, and "Clearly Tea," a lightly carbonated iced tea drink.

In addition to seeking new customers, the company was cutting costs by consolidating production capacity and inventories. A wage freeze and a reduction in executive salaries of 10 percent were instituted as well. In , Clearly Canadian had arranged with Blue Mountain to buy up to , gallons of water a day for 99 years at 10 to 20 cents per gallon. Other controversy erupted during the year among shareholders over the company's generous compensation of its executives, which included a plush retirement package.

The year also saw Clearly Canadian begin a campaign to buy back distribution rights from its U. Twenty-one employees were hired to promote the firm's drinks, replacing the outside contractors previously utilized.

In , the company again sought to make an impact with new products, this time introducing fruit-flavored, non-carbonated "Orbitz," which featured floating, flavored gel globules, and "Quencher," a lightly carbonated fruit juice sold only in California.

During the summer a bid was made to purchase beverage and snack food producer Sun-Rype Products, many of whose shares were owned by fruit growers in British Columbia. The purchase involved just the Blue Mountain name, as well as 44 acres of land adjacent to its spring, but not the actual source or a nearby bottling plant.

In the months following its introduction, the company's Orbitz beverage had proven to be a hit, and its availability was expanded across the United States, with new flavors and color combinations added during the year.

The premium-priced drink, which cost as much as 50 percent more than regular sodas, found favor with younger, novelty-seeking consumers. Quencher, which had been launched at the same time, was soon shelved, however.

In fall , the company acquired Cascade Clear Water Co. Early saw the company expanding its imports to Europe and launching a new beverage brand, REfresher, produced at the Washington plant, which was located close to British Columbia along the United States-Canadian border.

The noncarbonated, vitamin-enriched sports drink was aimed at year olds and came in four fruit flavors. BBA had charged Clearly Canadian with infringement of a patent in its manufacturing of the Orbitz beverage, for which BBA had previously supplied raw materials. The company agreed to pay BBA a licensing fee as part of the settlement. In September , another new beverage, Battery, was introduced. The caffeine-enhanced, berry-flavored energy drink was licensed for sale in the United States and Canada from Oy Sinebrychoff Ab of Finland, which had successfully marketed it in Europe.

Available in fruit flavors or unflavored, it was marketed to athletes. In early , the company announced plans to expand its Washington State facility, adding 9, square feet of office space and a new production line for carbonated beverages. Many of Clearly Canadian's administrative operations were subsequently transferred to the new site. The move was made to reduce corporate taxes, which were higher in Canada, and CEO Mason announced that future acquisitions would be made through the company's U.

Most production would take place in the United States now as well, using water trucked from Canada. The sale of 30 percent of Clearly Canadian to a South African investment firm fell through when the latter failed to secure financing, however, and sales of Orbitz were suspended due to dwindling sales, resulting in a significant writedown. A restructuring was completed that eliminated some leased properties and reduced staffing during the year as well.

In March , the company relaunched its flagship brand with enhanced flavors and redesigned packaging, which resulted in writedowns on now-unusable bottling materials. Best Canadian songs by Canadians about Canada. Adventures in Newfoundland - Top 10 Picks. More Travel Canada. Canada and Impressionism: New Horizons January Canadian ice fishing huts, a portrait of improv styles. More Canadian Culture.

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